Being Seen

Dear Lacy,

Will you take a look at my biz Instagram account and let me know your impressions? I'm struggling. I'm trying to show up there daily and many times a day. It feels like the right thing to do but...

If I'm being honest I am afraid for people to see ME there and I know that's ridiculous since this is my business site... I'm just feeling so vulnerable about everything and I can't seem to shake it. 

Can't wait to talk this week! 

Thank you,
E


Dear E,

I spent some time with your Instagram feed today and I can definitely feel your struggle.  You're not alone by the way, I have another client who is going through the very same thing with her new business and social media presence. 

There is no rule that says you need to post XX times a day or week. No rule. And if there is a rule someone made it up. You'll find the sweet spot with your business as it gets going. You're in the wee stages right now. Give yourself plenty of space as you're figuring this whole thing out. I'm going to keep reminding you of that, ok? You've got plenty of time to post your heart out on social media later. It's definitely not going anywhere.

Time to zoom out a bit... return your focus to the tasks that are going to move the needle forward in your business... the list we made on our last call of things that are bringing you trackable results. One day you'll have a social media team to manage the details of sharing (how cool is that going to be!?) but for now while you're a one woman show be kind to yourself and give yourself some space to get your footing. 

Some homework for you to consider... go back through your last two weeks of posts and delete anything that doesn't leave you feeling lifted. Seriously, delete it. Notice how you feel right now reading this and notice how you feel if you choose to execute the assignment and actually delete posts. 

It's really common to feel vulnerable putting yourself out there in social media even if you're posting as your business. We will talk about this when we connect next... I suspect this is coming from the worthiness stuff that you've been working on. I suspect you're already really in touch with that too, right?

Are you open to an experiment? This weekend UNPLUG. Step away, no posting anywhere and see how that feels for you. If you feel moved by something and would typically post it take a photo, write your caption into your notepad on your phone and let it end there. You can use it later if it still feels relevant. My friend Lizzy says that Instagram could be called "whenever-you-get-around-to-it-a-gram" and I totally agree. You don't have to take a photo and post something that instant. Give yourself sometime to see what feels best. 

Let me know how all this sits, ok?

Lacy